Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa. Since then, MMA has grown from a simple monitoring project into an organization that successfully implements media strategies for change, using technology, social media, and data-driven tools.
MMA acts as a watchdog to promote ethical and fair journalism that supports human rights. The organization promotes democracy and a culture where the media and those in power and leadership respect human rights and encourage a just and equitable society.
MMA’s vision is for responsible, quality media that enables engaged and informed citizenship in Africa and around the world. MMA aims to promote the development of a free, fair, ethical, and critical media culture in South Africa and the rest of the continent. To achieve MMA’s vision, the three key areas that MMA seeks to address through a human rights-based approach are:
- Media ethics
- Media quality
- Media freedom
